Personal brand building matters more than most people realise. A reflection on reputation risk, resilience, and why relying only on corporate brands is risky.
Interesting piece Cecilia. I'm trying to rebrand myself and finding out just how challenging it is. Do I continue to try and change peoples perception of me on LinkedIn and attempt to lead them over to substack, or do I ditch LI and just focus on the new me on Substack?
Thank you, Dom – that is such a relevant question.
My instinct would be not to think of it as either/or, but rather as a question of exposure and optionality.
I would not ditch LinkedIn entirely, at least not early on. It still anchors your existing network, even if it does not yet reflect where you are heading. Another important aspect is credibility. LinkedIn offers verified profiles, which Substack does not currently provide.
Substack, on the other hand, gives you more freedom to define the “new you” on your own terms. You could focus entirely on Substack for a period, building quietly, and only connect it back to LinkedIn when you are ready.
The challenge, as you point out, is that people’s perception tends to lag behind reality. I suspect the transition phase is where most of the real work sits.
Interesting piece Cecilia. I'm trying to rebrand myself and finding out just how challenging it is. Do I continue to try and change peoples perception of me on LinkedIn and attempt to lead them over to substack, or do I ditch LI and just focus on the new me on Substack?
Thank you, Dom – that is such a relevant question.
My instinct would be not to think of it as either/or, but rather as a question of exposure and optionality.
I would not ditch LinkedIn entirely, at least not early on. It still anchors your existing network, even if it does not yet reflect where you are heading. Another important aspect is credibility. LinkedIn offers verified profiles, which Substack does not currently provide.
Substack, on the other hand, gives you more freedom to define the “new you” on your own terms. You could focus entirely on Substack for a period, building quietly, and only connect it back to LinkedIn when you are ready.
The challenge, as you point out, is that people’s perception tends to lag behind reality. I suspect the transition phase is where most of the real work sits.
Curious to see how you approach it.